Market Your Business Like @Rob.Resells

When there’s demand for something, there’s a market, and when that something stays popular for decades, there’s a secondary market. This is true for many collectors items, and it’s certainly the case for the shoe brand bearing the name of NBA GOAT Michael Jordan.

Air Jordan sneakers are some of the most popular shoes in the world and their secondary market is an industry in its own. Sneakerheads buy, sell, and trade new and used Jordans as if they were Topps trading cards. (You remember those, right?!) These “cards” have some serious value attached to them. Air Jordans have been sold for over $100,000!

And that brings us to @Rob.Resells…

Rob Resells advertising an Air Jordan sneaker on Instagram
Check out @Rob.Resell’s original post on Instagram.

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Rob Resells is one of many young entrepreneurs trying to turn his passion into a business, and he’s off to a hot start! Rob’s a full-time college student who started this side-hustle back in June of 2019. Since then he’s grown his Instagram following to over 34,000 and his TikTok audience is over 100,000 strong. As you can see from a glance at his profiles, he’s moving a lot of sneakers and it looks like he’s having fun doing it!

How does Rob use his wristbands?

Rob’s custom wristbands are a marketing tool and calling card for his business. You know you’re looking at a @Rob.Resells sneaker listing if you see the black band on his wrist. He also throws the wristbands in with his shoe orders as a freebie promo item. Since they appear in every insta photo of his sneakers, customer have been requesting to buy the wristbands so they can rep them, too. I don’t blame ’em!

If you’re in the market for some Air Jordan’s don’t forget to see what Rob has for sale. And if you need wristbands, you know where to go!

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