Behind the Bands: @Rob.Resells

When there’s demand for something, there’s a market, and when something sought-after sells out quick, there’s a secondary market. This is true for most collectible things, and it’s certainly the case for the shoe brand bearing the name of NBA GOAT, Michael Jordan.

Air Jordan sneakers are some of the most popular shoes in the world and their secondary market is an industry in its own. Sneakerheads buy, sell, and trade new and used Jordans as-if they were Topps trading cards, albeit these “cards” have some serious value attached to them… Some Air Jordans have been sold for over $100,000!

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Just wait on it.

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Rob Resells is one of many young entrepreneurs trying to turn his passion into a business, and he’s off to a hot start! Rob’s a full-time college student who started this side-hustle back in June of 2019. Since then he’s grown his Instagram following to over 34,000 and his TikTok audience is over 100,000 strong. As you can see from a glance at his profiles, he’s moving a lot of sneakers!

How does Rob use his wristbands?

His custom wristbands are a marketing tool and calling card for his business. You know you’re looking at a Rob.Resells sneaker listing if you see the black band on his wrist. He also throws them in with his orders and some people even want to buy the wristbands themselves.

Wait a second… New business idea… Rob.Resells.Wristbands? When that blows up don’t forget about us!

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If you’re in the market for some Air Jordan’s don’t forget to see what Rob has for sale. And if you need wristbands, you know where to go!

Ready to create some custom wristbands?

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