Fundraising wristbands are an easy in-person sell. But what if you’ve got bigger goals in mind? If you’re thinking of starting a website, or already operating one, it may be possible to sell thousands of these bracelets online. Campaigns like LiveStrong and Keep A Breast have already proven that concept.
I read an interesting article that might help make your non-profit fundraiser a little more appealing to the average web surfer. The blog post talked about not just selling your cause, but crafting and telling a story that draws a human connection to your potential donors.
I was an English major, and I felt like I was reading a class on character development and plot advancement. But the more I thought about it, the idea of crafting your story, either around an individual, family, organization or even fictional mascot, is a really important thing to do. In a world filled with many non-profits, making a human connection might be the difference in getting that donation dollar or not.
The five elements of a quality non-profit story, according to Blogspot:
- Have a relatable character.
- Elicit an emotional response.
- Illustrate the problem.
- Propose a solution.
- Craft a call to action.
Read about these points in a little more depth by heading here.
