
Facebook recently added a “Donate Now” call-to-action button for non-profit pages. Hooray! Break out the bubbly. It’s an all-night non-profit party and we’re not stopping ’til the sun comes up!
Hold on just a minute there, Speedy McSpeederston. Before we knock down the Statue of Liberty and replace it with a bust of Mark Zuckerberg, let’s analyze this new fangled “Donate Now” button a little closer. Does this announcement truly add up to a win for charities everywhere? Or is the social media giant the one with the most to gain?