
We have Black Friday and Cyber Monday. Everybody knows those ominous shopping days. In fact, a good percentage of you, my dear readers, have likely stood outside at 2 in the morning in a snow storm to observe the first one. I know I have. But both designated days are, at their core, self-serving. Even if you’re buying gifts, the real goal is to save money for yourself. There is very little altruism* involved.