Any and all Wristband Bros blogs relating to custom wristbands.
Wristband Bros recently had the privilege of helping design wristbands for Green Zinnia, a non-profit focused on improving the self-image of women with cancer. It’s their view that losing your hair to cancer isn’t just “something that happens.” Losing your hair is a self-esteem issue, one that is occurring during an extremely vulnerable time for these women.
This new bracelet product from Leatherman brings fashion and function together in a sublime way. The Leatherman Tread contains 29 different tools. Screwdrivers, box wrenches, a bottle opener and a SIM card tool are one of the many hidden devices tucked away in a casually cool bracelet:
The Pillow Talk wristband is meant to let two long distance lovers sleep soundly whilst listening to their partner’s heartbeat. But what about when the heartbeat stops? Is the wristband dead or is your partner dead? If you ask me, this doesn’t allow a person to fall comfortably to sleep – On the contrary, it allows significant others to obsess over the sound of a heartbeat thousands of miles away.
UPDATE: We mostly bailed on the display network. We had this blog scheduled last week and it already became clear it’s not the best advertising mechanism for us. However, have no fear… We’re repurposing the ads into a much more effective Google re-marketing campaign. Future blog to come!
We sell a product that is generally needed once, twice or three to four times a year. Most of our online costumers (and likely, you) are in need of wristbands for an upcoming event. Maybe you hold this event every few months. Or once or twice a year. The point is, most of our customers are not ordering wristbands every week. And for this reason, we’ve always been hesitant about advertising on Google’s display network.
If you’ve gone to a website and seen an ad on the side or top that doesn’t look entirely native to the site, then you’re likely looking at a Google display ad. Google is brokering the selling of ad space between popular, well-trafficked websites and e-commerce websites like ours. We create ads, Google puts us in touch with websites like CNN.com, and then our ad appears on their page. Every time you click it, we pay a nominal fee to Google who then shares the profits with the publisher (in this example, CNN.com).
We here at Wristband Bros sell inexpensive bracelets made from rubber. While they’re incredibly awesome, useful and an important fundraising tool… They aren’t worth $12.5 million. But apparently this monstrosity is:
