We here at the blog like to focus on non-profits, since they are such an important customer base for us. When I saw this non-profit grocery store opening, I was intrigued. Daily Table opened its first store June 4, 2015. Founded by Doug Rauch, former president of Trader Joe’s, the store is located in Dorchester, MA.
![three happy customers holding vegetables at Daily Table](https://wristbandbros.s3.amazonaws.com/assets/blog/DT-Three-Happy-Customers.jpg)
The concept is pretty simple. Doug had noticed quite a bit of good food ending up in dumpsters because they were getting close to their sell-by date or were being pushed aside for newer products. Instead of seeing this food go to waste, why not sell it at an ultra-low price? It’s an idea that makes sense for food wholesalers, since they’re just throwing the food away. Why not squeeze a few more dollars of profit into your bottom line? And it’s an idea that makes sense for low-incoming or ultra-thrifty consumers looking to eat healthier foods at cheaper price points.
Daily Table will be a non-profit to watch. I hope it succeeds!