It appears the fashion world has passed Derek Zoolander (Ben Stiller) and Hansel McDonald (Owen Wilson) by. In the new trailer for Zoolander 2, they’re labeled Old and Lame by their younger counterparts. But if you were of age for the first film, it’s safe to say you’re old and lame, too. The original Zoolander was 14 years ago, after all. Boy does that make me feel old (and lame).
Our First Foray Into Google Adwords Display Network
UPDATE: We mostly bailed on the display network. We had this blog scheduled last week and it already became clear it’s not the best advertising mechanism for us. However, have no fear… We’re repurposing the ads into a much more effective Google re-marketing campaign. Future blog to come!
We sell a product that is generally needed once, twice or three to four times a year. Most of our online costumers (and likely, you) are in need of wristbands for an upcoming event. Maybe you hold this event every few months. Or once or twice a year. The point is, most of our customers are not ordering wristbands every week. And for this reason, we’ve always been hesitant about advertising on Google’s display network.
What is the Google Display Network?
If you’ve gone to a website and seen an ad on the side or top that doesn’t look entirely native to the site, then you’re likely looking at a Google display ad. Google is brokering the selling of ad space between popular, well-trafficked websites and e-commerce websites like ours. We create ads, Google puts us in touch with websites like CNN.com, and then our ad appears on their page. Every time you click it, we pay a nominal fee to Google who then shares the profits with the publisher (in this example, CNN.com).
Wristband Bros Goes All Nature & Stuff…
I recently took a break from work life and became Vacation Man. It was a week spent with my better half driving from Salt Lake City to San Francisco. A whole heck of a lot happened along the way. Here are some quick takeaways along with photo documentation.
Salt Lake City residents grade too easily on Yelp. We went to two different restaurants, both rated 4.5 stars. And both were 3’s. I know… I can’t explain it, other than to assume Salt Lake residents are really easy graders. Above is my better half looking awfully ominous whilst silhouetted in front of Salt Lake Temple.
World’s Most Expensive Bracelet Has One Flaw… It’s Ugly.
We here at Wristband Bros sell inexpensive bracelets made from rubber. While they’re incredibly awesome, useful and an important fundraising tool… They aren’t worth $12.5 million. But apparently this monstrosity is:
Change The Color Of Individual Words Or Even Letters
Wristband Bros allows for some pretty intense customization. And not just for art… Though we do love putting images of chickens dancing with neon pink scissors on our wristbands. Not that anyone has asked for that yet.