As you may know, Facebook ads are a big part of the small business marketing landscape. When used properly, they can be a tremendous source of business! We’re excited about our new campaign so why not share a few pointers when it comes to creating successful Facebook ads.
There are thousands of resources dedicated to Facebook ads, and it takes quite a bit of dedication to master them. Heck!… We’re far from experts ourselves, but we know a thing or two about the basics, and that’s what we are here to share today. Much like designing a good wristband, Facebook ads rely on several core principles.
As you can see, we have a color palette of bold colors that we use in our branding and advertising. It’s important to choose colors that work well together and will catch the user’s eye. You only have a few seconds to grab their attention. There aren’t any right or wrong colors, so utilize some that align with your branding and then start crafting your message!
A Strong Call-to-action
Once you have their attention, you need to have messaging that will influence them to complete the action you want. In most cases, that’s completing a purchase. Crafting a compelling call-to-action is difficult so come up with a few and try several of them to see what works best. Above you can see that one of our ads features a special discount for Facebook. Customers love a discount! That’s always a simple way to convince a few people to at least see what your website is all about.
Understand Your Customers
This is arguably the most important part, because poorly targeted ads are useless. The amount of data Facebook has about its users is staggering. They process over 500 terabytes of data every day! That’s over 100,000 gigabytes for those keeping track at home. Yes, that may be mostly likes and memes, but it also includes a ton of consumer behavior data. How do you use this? Understand your customers! Know who they are, what they do, and what drives their purchasing. Once you have a customer profile in mind, you can target your ads towards people who are most likely to purchase. Well targeted ads will perform better in terms of the money you spend on them and they will certainly convert better into sales. Win-win!
Finally, the image in your ad should have what we call, ‘The Essentials’. It should feature your product, your brand (logo) and a use case (e.g. someone wearing our wristbands like you see below).
Take these principles and put them to work! We can speak from experience, you’ll be pleased with the results. Oh and if you need some wristbands, go ahead and start designing those too!